I installed the theme and imported the demo file but it doesn't look like demo, why?
After importing XML demo content, you are left to organize your widgets as unfortunately wordpress importer doesn't support them.
To build your homepage demo-like, please check the default documentation > Creating the homepage
If you wish to import widgets also, I attach a
.wie file from the Widget Importer & Exporter plugin, which you can use to import some demo widgets from the live demo by installing the plugin and importing the file.
You can download it here
Note: if widgets aren't appearing on the front-end right after importing, please move to Appearance > Widgets and hit the "Save" button once for each widget.
Note 2: Please ignore any widget failing to import, as the live demo has many sidebars for all the homepages layouts, which are not needed to the end user.